My marketing mentor Gregg Davison is found of many phrases. Many would be quick to recite his “It is always sunny when you are making money” quip. He is also keen on another important phrase when it comes to successful marketing “Content is King”.
There are many blogs out there on the Internet. Many of the are popular and do bring in some money for their creators. Many of them bring in no one and don’t make a penny. Why? Simple: bad content.
Creating good content is more than bringing up the Google adword tool and finding good keywords to use. Sure, if you want trying to sell a business opportunity about making money on the Internet, the usual advice is to look for those keywords and get them into your content. Gurus will tell you that your content should have somewhere between 3-5% of your “making money” keywords so that Google will like your content and rank it high. When it comes to a phrase like “Making money on the Internet,” how many websites could Google possibly place on the first page? Exactly.
Having a good blog that attracts readers is more than just good use of keywords in your content. The content itself needs to be good. You want to attract readers. You want them to return. You need to find you niche.
Finding your niche is about your story. Who are you? What are your interests? Forget about the awesome Internet money making opportunity you have and tell the readers more of you. They want to believe they know you, so tell them. Don’t let every article be on some new marketing technique you learned on the previous night’s call with Jay Kubassek.
Here’s a great for instance. A classmate of mine from college has her own blog. Always wanting to keep a few extra pounds off, she embraced her struggles and shares her story. The result? She attracts like minded individuals who are looking to achieve results. Her readers like that she is not trying to use the blog to hawk particular products, so they see her openness and candor as refreshing. They also celebrate each others victories. That is what blogging is about! Take hold and triumph!