The iPhone was a great revolution. It not only had a touch screen and allowed applications, but it also had a real Safari browser. The fanboys went nuts! Safari on a phone! A phone based on OS X! Awesome!
The applause started to die down once people tried to use websites with the browser on the iPhone. It was annoying. The users had to pinch and scroll to see the images and click the links. Website were getting wider as the screens people used were becoming higher resolution. The real estate was vast and designers used every inch. The user experience with the smart phones sucked. That meant stores were losing customers; losing money.
Along came the web based application. It held the data it required local and talked to the store’s server via web services. Now the application could be native and so could the user experience. A customer can download the application from the App Store for free, use it to determine their purchase and send the order to the server securely.
The restaurant chain Chipotle has a great website. Visitors can get food information and create an order. Trying to use it on an iPhone is terrible, but they have an app in the App Store. Once downloaded, customers see a similar experience as the website, but one tailored to the iPhone. Android users also have an application made for their phone. Once the order has been created, the customer can pay for it and send it to a local store based on their location. Makes it very easy for the customer and that means more sales.
Other companies also have their own applications. ProFlowers and 1800Flowers are among them. What about your site? Getting your site mobile ready is easier than you think. Visit and order today.