Tag Archives: Simon Sinek

SEO Expert??

Image representing Google as depicted in Crunc...
Image via CrunchBase

The other day a friend of mine asked me, “If you are so good at SEO, how come when I search for Nikki Dial, I don’t find your blog? I have to put the actual title into Google before I get anything. What kind of SEO expert are you? After, you made a big deal about searching for Edwina Marquand. Hell you even made a video. What’s up?”

I had to explain a few things to him. First off, Nikki Dial is far more popular and known that my former classmate Edwina Marquand. I could probably put Nikki Dial’s name in every sentence and still not score very well for search engine optimization for Google or Bing. Not only is there a great amount of content with Nikki Dial, many of those sites have much higher traffic than I do, so they will also score higher. Not to mention, the algorithms are in constant change. Therefore, a site that scores well one day, may not the next.

He continued, “So? You say you are some sort of damned marketing genius, sell shit and stuff. And what’s with the title ‘My Date With Nikki Dial‘? You hoping she reads it and wants frak or something? Like that’s gonna happen!”

I know the likelihood of Nikki Dial, or Edwina Marquand for that matter, ever reading my blog is small. After all, there are many fan sites with images and homages to Nikki. This site is about me and what goes on in my head. Sometimes I write about Simon Sinek. Other times I may write about Seth Godin or Andrew Cass. Yes, many posts are created to bring in readers, but it is mostly about me. Lately that has meant posting about fitness, my workouts and recipes. Other times it is about beer. Hell, I’ve even posted about anal sex. Whatevers.

Sure, I would be flattered if Nikki Dial did read my blog. I’d probably faint if she sent me an e-mail. Yes, I’d like to meet her some day. After all, she is a gorgeous little thing. Yes, one might even say I am a fan. But I’m not obsessive. I will not lose sleep if Nikki never sees it. This blog is about me and what I’m doing.

“Oh,” he said. “I get it. You want to do her. And maybe this Edwina chic.”

I shook my head. He didn’t get it.

Enhanced by Zemanta

“Keys to Your Success” – Why Do I Want To Be In Business?

Marketing is about you. It is about your story. It is about your value proposition. It controls you advertising and your target audience. Why a business needs to do marketing s as fundamental as business itself. Ok then, why would anyone want to be in business?

Why Do I Want To Be In Business?

That is a great question. Awesome, now what? Hey, we are getting there. One moment.

Being in business starts with an idea; with a dream; with a desire. It is about controlling your own destiny; getting the labor of you efforts; making a difference; creating something new. A business is a living, breathing organism. It needs attention. It needs direction. It needs you.

Being in business can get uncontrolled. It can own you. It can reward you.

And Why Do I Want To Be In Business?

The question itself holds the key to its own answer. Why. A business that starts with Why is one that starts off in the center. Simon Sinek constructed his Golden Circle for just that question: Why. Your Why has to be at the center of everything you do in order to create your value proposition. It will direct your How, which will in turn create your What.

Starting from the outside and working in is a rare achievement. Don’t start with What you want to sell. Start with Why you want to sell it. Be honest. Be forthright. Be real.

Many are the motivations for people to start a new business. Some want to improve on products of others. Some want to make money. Some want to change the world. Some being by filling a need for a loved one. Others discover ways of helping everyone simultaneously. Some seek to solve a problem. Some seek to remove barriers. Some want to put food on the table.

Your motivation for choosing this path is yours alone. Start with it. Run with it. Live it.

And what of me? Many ask why I am in business. Why do I blog and make videos. Why do I seek out people who want to make a change with their lives. That is Why.

People want to make a change. They want to experience something different. They want more control. They want to learn. They need to grow. That is Why.

I am compelled by a desire to help people help themselves. My Why is rooted in watching people grow, spread their wings and accomplish beyond their wildest imaginations. To see them run on their own. To go where only they can. That is Why.

My heard beats with the sound of a thousand drummers. It skips to the music others create. It is warmed by the light of a smile. It desires You.

You are my Why. You are Whom I seek. It is time to make a difference in your life. It is time to reach the goals. It is time to make a change. Stand up. Be counted. Find your Why and let it become you.