Tag Archives: Smartphone

Conference In Phoenix

Customers are Ignoring You
Customers are Ignoring You (Photo credit: ronploof)

Last week I attended the AAA Marketing/IT conference. It is an annual conference to cover ideas and trends going on in the world of marketing and information technology. This year, the conference was held outside of Phoenix near Chandler. The Wild Horse Resort held host.

The last conference was held 18 months ago in Boca Raton, Florida. The main message then was social, social, social. Twitter and Facebook  were becoming good and powerful tools by which to push marketing messages. They are new ways to reach current customers and a new audience. For technologists, the social sites can be a headache with their increase in network traffic. Nearly every workshop was related to using social, leveraging social, accessing social and using social.

Time frames on the Internet move quickly. The short 18 months between conferences have lead to the latest trend: mobile. The discussion of mobile in all its facets was the main idea of the conference, repeated over and over. Experts from Google spoke on using mobile to reach the younger customers and the importance of knowing what kind of device is being used to access your website and what time of day it is. Adaptive design is a must on your website. If customers have a bad mobile experience on your site, it is very difficult to get them back.

The use of a mobile application is another way to access the customer. It must allow the user to be flexible and use it in ways intuitive to them. Make the customer work too much on using your mobile application and they will remove it. It too needs to take location and time of day into account. It must adapt. It must keep their attention.

The age of mobile is here. Smartphone sales have outpaced desktop computers for the last few years. This year, the number of smartphones on the Internet will be greater than number of desktop computers. More and more of your customers will access your web site from mobile devices of various types: phones, tablets and phonelets. They come in different sizes and every user on them expects to use your site within the proper context of their device.

Get mobilized or get left behind.

Enhanced by Zemanta

The iPhone Sucks

Image representing iPhone as depicted in Crunc...
Image via CrunchBase

The iPhone was a great revolution. It not only had a touch screen and allowed applications, but it also had a real Safari browser. The fanboys went nuts! Safari on a phone! A phone based on OS X! Awesome!

The applause started to die down once people tried to use websites with the browser on the iPhone. It was annoying. The users had to pinch and scroll to see the images and click the links. Website were getting wider as the screens people used were becoming higher resolution. The real estate was vast and designers used every inch. The user experience with the smart phones sucked. That meant stores were losing customers; losing money.

Along came the web based application. It held the data it required local and talked to the store’s server via web services. Now the application could be native and so could the user experience. A customer can download the application from the App Store for free, use it to determine their purchase and send the order to the server securely.

The restaurant chain Chipotle has a great website. Visitors can get food information and create an order. Trying to use it on an iPhone is terrible, but they have an app in the App Store. Once downloaded, customers see a similar experience as the website, but one tailored to the iPhone. Android users also have an application made for their phone. Once the order has been created, the customer can pay for it and send it to a local store based on their location. Makes it very easy for the customer and that means more sales.

Other companies also have their own applications. ProFlowers and 1800Flowers are among them. What about your site? Getting your site mobile ready is easier than you think. Visit and order today.

Enhanced by Zemanta