Tag Archives: Understand What

Understand What, Then Build

Search around the Web these days and it is easy to find all manner of self-help-isms that tell about starting with Why or to make a dream so large that seeing it consumes and drives you or to take massive action. All of these are great advice, but all of them lack a simple, often overlooked part. Before any of that can be done, one must understand What. What is the goal? What is going to be built?

When a clear, end goal is not known, a plan that has an end cannot be designed. Therefore, something cannot be built. All too often, people will start a new endeavor with goals such as “get debt free,” “spend more time with the family,” “go on vacation.” All of these are excellent goals, but none of them define What you are building. And no, the goal “to change the world” isn’t any better.

Deciding what to build can be quite easy and small. For instance, suppose one wants to build small business. Many times these are built on dreams, not reality. First, what kind of business? For this example, let’s say it is a flower shop. How big and located where? Will it be a specialty shop or general flowers? Who will be the targeted clientele? How many employees? What skills should they possess?

Define it. One step at a time.

For the flower shop, massive action may include market research to understand where the shop should be located and how to reach the target audience. Starting with Why will generate motivation when times go slowly or tough, a message to which customers can relate, and a direction to reach them.  Understanding What to build will make the dream not only real, but give it tangibility.

Understand exactly What you want to Build, then Build.