It seems that Hollywood is a buzz with 3D movies these days. It is a bit of a hard sell to the public. Many are the interviews stating this is not the 3D tech of yesterday, this is better. Yeah, maybe. Makers of televisions are also starting to make 3D sets using various schemes, all of them expensive. Nintendo also makes a 3D DS. It seems all the world has gone crazy for 3D!

Your business should also be conducted in 3D. Yes, we do see in 3 dimensions, but here the D’s do not stand for dimensions. They stand for Drive, Desire and Determination. Some might call the the 3D’s of success. Perhaps others would label them as the 3D’s of sustainability. Whichever the label, they are three D’s that are necessary.

Drive
This is what gets you up you going. This is “thing” that pushes you, no matter what happens. Without drive, your business will stale, lose steam, lose power. It is the motivating factor. It is how you are in business.

Desire
Without desire, you have no why. You have no reason to be in business. You will be without direction and purpose. Without desire, there is no meaning to open your doors. There is no lasting value.

Determination
Feeling down? Very large obstacles in your way? Nothing but gloom and doom on the horizon? It is determination that applies the drive to the task; applies desire to results. Without determination, problems cannot be overcome as they will be seen as too large. It is determination that sees things through to the end. It uses the other two to keep going, to get results, to get success. It puts you back on course. It levels yours thoughts. It allows yourself to be moved.

The three D’s of business are all important and necessary. Together, they lead you to success. Miss just one and your journey will not be complete. They are intertwined and essential. They feed off one another. They make a whole. They blend to form a more complete result, steadfast and wrong. They are one.