Writing a blog is a good way to attract potential customers to your business, but there is an art to the science. The web is crawling with all manner of experts who claim they know how to do Search Engine Optimization (SEO) and that will rank you high on results for terms your potential customers use. Great. But they all claim it and they all can’t be correct. After all, how many different websites will be using the terms you want?
Do a keyword search using Google’s tool and you will see how popular certain search criteria are. Really think these experts will get you ranked high on those? They will say choose different ones that are not so competitive. If your are selling jackets and sweaters on your site, why would you want to rank high for terms like wool thread or outer clothing? The terms need to be relevant or it will nor work properly.
Regular readers of this blog will start to wonder if I’m repeating myself as there are several posts here lamenting the plights of SEO and the rip-off artists that prey upon those who have new domain registrations. True and this is not a repeat as much as it is a flow of consciousness rant. Google keeps changing their search engine rules and staying up to date on the latest techniques is exhausting. My blog doesn’t even rank highest for my name, Bryon Lape. Why is that?
A few weeks ago, I moved all the content for my blog to a domain that is my name. I’ve had bryonlape.com for quite some time, but I was using a permanent forward to the old domain. The content was exported and then imported to a newer WordPress server. Several of the posts have been pushed to Twitter and the old site has been redirecting to a BlueHost capture day for weeks.
And so what?
Searches for phrases from the old site reveal that Google has not yet followed the content. The results that are shown are still the old domain and must be fetched from Google’s cache to be viewed. I even searched for my name this domain was nearly at the bottom of the list. How is that? My name is in the title of this blog and in the domain. Surely that should rank higher. My nickname of Brainmuffin ranks worse with Google still believing I’m really wanting bran muffins. Arg!
I’ve had several nicknames over the years, with Brainmuffin being the most recent and given to me nearly 20 years ago. Two others of mine, Ropeman and Schnurmann, go back to high school nearly 30 years ago. Perhaps I should blog on their meaning and origins too and see if Google ever ranks them high enough to recognize.
There are times I truly do not understand Google’s algorithms and why pages rank as they do. Microsoft uses this lack of understanding on the part of users in their Bing ad campaigns. It is not too infrequently that Google will return a mismatch of pages and one has to use the phrase remove feature to remove them. Search for a business opportunity review and it gets worse.
This latter inquiry is not all the fault of Google though. Remember those SEO experts? Some of them have a service behind them that puts your content all over the web, with changes made here and there to make the search engines believe the content is different. It is this manner of inorganic content that Google is trying to combat with all their algorithm changes. Sometimes it works, other times it really hurts the small business website.
So, now here I am. I make new content and post in different places. I wait a day or two and search for terms in my content. Often the pages returned are irrelevant and the old site continues to be returned. I have moved. When will Google see me?