“Keys to Your Success” – Why Do I Want To Be In Business?

Marketing is about you. It is about your story. It is about your value proposition. It controls you advertising and your target audience. Why a business needs to do marketing s as fundamental as business itself. Ok then, why would anyone want to be in business?

Why Do I Want To Be In Business?

That is a great question. Awesome, now what? Hey, we are getting there. One moment.

Being in business starts with an idea; with a dream; with a desire. It is about controlling your own destiny; getting the labor of you efforts; making a difference; creating something new. A business is a living, breathing organism. It needs attention. It needs direction. It needs you.

Being in business can get uncontrolled. It can own you. It can reward you.

And Why Do I Want To Be In Business?

The question itself holds the key to its own answer. Why. A business that starts with Why is one that starts off in the center. Simon Sinek constructed his Golden Circle for just that question: Why. Your Why has to be at the center of everything you do in order to create your value proposition. It will direct your How, which will in turn create your What.

Starting from the outside and working in is a rare achievement. Don’t start with What you want to sell. Start with Why you want to sell it. Be honest. Be forthright. Be real.

Many are the motivations for people to start a new business. Some want to improve on products of others. Some want to make money. Some want to change the world. Some being by filling a need for a loved one. Others discover ways of helping everyone simultaneously. Some seek to solve a problem. Some seek to remove barriers. Some want to put food on the table.

Your motivation for choosing this path is yours alone. Start with it. Run with it. Live it.

And what of me? Many ask why I am in business. Why do I blog and make videos. Why do I seek out people who want to make a change with their lives. That is Why.

People want to make a change. They want to experience something different. They want more control. They want to learn. They need to grow. That is Why.

I am compelled by a desire to help people help themselves. My Why is rooted in watching people grow, spread their wings and accomplish beyond their wildest imaginations. To see them run on their own. To go where only they can. That is Why.

My heard beats with the sound of a thousand drummers. It skips to the music others create. It is warmed by the light of a smile. It desires You.

You are my Why. You are Whom I seek. It is time to make a difference in your life. It is time to reach the goals. It is time to make a change. Stand up. Be counted. Find your Why and let it become you.

Do You Trust Me?

Trust. It is such a simple word. It is one that puts you in the middle. It is a feeling. It is emotional. It is hard to gain and easy to lose. It is a part of being human.

What is trust? Why do we trust some people and not others? What are the qualities that allow us to trust?

The ability to trust lies in the inner portion of the brain. It is emotionally based and has no capacity for language. It leads us to trust people based on a common ground. It is communities that build trust. Neighbors open to one another, leading to help. This human interaction is the seed that grows to trust.

Do you trust me?

We humans long for interaction with others. Video conferences do not fully replace this interaction. The eye-to-eye and hand-to-hand contact is a part of who we are. It is how we build trust.

Trust is integral to human beings. They have to exist or we get more disconnected and more self-centered. Trust is about interactions. It is interactions. No matter the level of experience another may have in what we seek, if there is no trust, there is no relationship.

Trust allows us to take bold steps. It allows us to build great things. Great works. Great wonders. Trust is forged in the heat of battle and the most tender of moments. It breaths and moves. It endures.

Do you trust me?

The start toward trust harbors in the Why of others. When you know why someone does what they do; what drives them to continue; how deep their level of commitment, it is far easier to trust them. You have their motivation. You know there is nothing hidden.

Secrets breed mistrust. Lies add fuel. Openness brings light. Trust only grows in the light. Darkness will surely kill trust. Once dead, it can be nearly impossible to revive.

Do you trust me?

I do what I do because of my Why. I long to empower people. I find joy in watching others discover their dreams, realize their goals, max their potential. Without trust, no one will allow me to know them well enough to help them.

I can help people change their lives. I cannot change it for them. They must walk the path, but knowing someone they trust is behind them will help.

Think back to that first bicycle ride without the training wheels. Was someone holding the seat? Did they run along until you had enough speed to stay steady? How did it feel when you looked back and they were no longer holding the seat? How did it feel when you saw the smile on their face as you achieved? What was it like when it was your turn to hold the seat? That feeling is trust?

Without trust, there is no community. Without community, there is no society. Trust is the very thread that holds us all together. In its absence, insanity rules. Arbitrary laws get passed when people no longer trust one another to do the right thing. Regulations run amuck and the largest gun wins.

Without trust, people are suspicious of others. Without trust, travel becomes more burdensome. People watch one another and quickly turn to authoritarian leaders for protection. No one is safe. All feel uneasy.

It is time to rebuild trust. Time to reconnect with one another. Time to reach out your hand and say hello. It is time to be known by your neighbors and understand each other. It is time for openness and warmth. Let the light in. Build trust.

Do you trust me?