Do you feel like you are speaking into a dark hole? Like your marketing efforts are only appreciated by ghosts and crickets? You are not alone.
Many of us feel like we speak, but no one hears our voices. The end result is feeling voiceless in the world. Which is worse? Be able to speak, though not heard or not being able to speak? Is there really a worse? Are not both results the same? No responses. No leads. No customers. No sales.
Pulling from the weeds
Marketing is about placement and message. Where you say is as important as what you say. Writing great copy for the wrong audience will not succeed. First, define your audience and know where they. Pull yourself out of the weeds and into the fairway of success. Do not spend your time and efforts with those known to not buy what you sell. Get out of the tall grass.
Once your audience is defined, now develop marketing to meet their pain or in pull them into their pleasure. Spend your time with them. Get to know them. Build a relationship.
Plotting a new course
There are so many expressions for finding success, they seem like cliches: start with the end in mind, know what you want and get it, define the end and plan backward. All of them have two things in common: a clearly defined goal and a way to get there. Clarity of goal and path are a must. One must know exactly what one wants and how to get there. A poorly defined goal will lead to a poor path.
Suppose you are in charge of building a bridge across a river. They only given requirements is that it must join two particular roads. Is that enough to start building? No? Why not? Why do people start a business with a less defined goal?
To build such a bridge, there are many factors to consider: length, structure weight and strength, type of bridge, building materials, design, function, etc. Scale models of various bridges will be built. Sight lines with the surrounding geography will be considered. Plans have to be approved. Bids for construction have to be made. All of that before one scoop of dirt is moved.
Do not set out into the world of business without defining your goals as clearly. Know your send. Make your plan. Start moving.
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