My marketing mentor Gregg Davison is found of many phrases. Many would be quick to recite his “It is always sunny when you are making money” quip. He is also keen on another important phrase when it comes to successful marketing “Content is King”.
There are many blogs out there on the Internet. Many of the are popular and do bring in some money for their creators. Many of them bring in no one and don’t make a penny. Why? Simple: bad content.
Creating good content is more than bringing up the Google adword tool and finding good keywords to use. Sure, if you want trying to sell a business opportunity about making money on the Internet, the usual advice is to look for those keywords and get them into your content. Gurus will tell you that your content should have somewhere between 3-5% of your “making money” keywords so that Google will like your content and rank it high. When it comes to a phrase like “Making money on the Internet,” how many websites could Google possibly place on the first page? Exactly.
Having a good blog that attracts readers is more than just good use of keywords in your content. The content itself needs to be good. You want to attract readers. You want them to return. You need to find you niche.
Finding your niche is about your story. Who are you? What are your interests? Forget about the awesome Internet money making opportunity you have and tell the readers more of you. They want to believe they know you, so tell them. Don’t let every article be on some new marketing technique you learned on the previous night’s call with Jay Kubassek.
Here’s a great for instance. A classmate of mine from college has her own blog. Always wanting to keep a few extra pounds off, she embraced her struggles and shares her story. The result? She attracts like minded individuals who are looking to achieve results. Her readers like that she is not trying to use the blog to hawk particular products, so they see her openness and candor as refreshing. They also celebrate each others victories. That is what blogging is about! Take hold and triumph!
A depressed man sitting on a bench (Photo credit: Wikipedia)
Barack Obama’s poor performance at the debate in Denver has been attributed to many things. Some blamed John Kerry for not preparing Barack well enough. Some pointed to the lack of a teleprompter to help convey his message. Others blamed Jim Lehrer and the debate format, usually ignoring that Barack received 4 extra minutes overall. Al Gore claimed it was the altitude and lack of adjustment to the lower oxygen levels. All of these are wrong.
Obama is depressed.
The year 2008 held so much promise. The real powers behind the throne chose Barack Obama to run for president, meeting with both him and Hilary Clinton to discuss the matter. The media, eager to defeat the Social Democrats, created a persona for Barack that didn’t exist. Could America get past its slavery roots and vote for a black man? Had change finally come?
Barack was easily able to hid his Marxist and anti-Colonial thoughts from the easily swayed. Many such as Rush Limbaugh, Glenn Beck and Sean Hannity cried out that this man was not what he seemed. It didn’t matter. Barack was a blank slate and anyone could paint their own version of the man and they did. It didn’t matter that all one had to do was listen. It didn’t matter about his pastor Jeremiah Wright. It didn’t matter he couldn’t prove his citizenship. All that mattered was defeating the Social Democrats in the Republican party. After all, John McCain had his own problems. After all, John McCain was born in Panama. After all, voting against Barack was racist.
Obama was swept into power with unemployment on the rise and gas prices falling. He had both houses of Congress. He had the Supreme Court. He had total control. It was time to do what he came for. It was time to “fundamentally transform America” into the Marxist state of which he had dreamed for so long. He appointed Tsars to oversee aspects of the transfer. He didn’t consult with Congress. He didn’t get a budget passed. He just spent money.
Glenn Beck showed time after time what Barack was doing. He showed how Barack was building a second system and would work to collapse the current one into it. The dollar fell in value. Other world currencies started to have problems. Greece started to catch fire. There was talk of removing the dollar as the World Currency. It was all going to plan. Then it paused.
The 2010 elections saw the Marxists lose too much power in Congress. Barack started to use Executive Orders when he didn’t get his way. Harry Reid held up bills in the Senate that would help to improve the economy. Surely they could still make it collapse. After all, Europe was ok and China was growing. Gas prices were climbing and so was unemployment. After all, Obama was spending more than a trillion dollars in debt each year. Surely it would collapse. Alas….
Europe started to really catch fire. Riots in Greece spilled over into Spain, Italy, France, the Netherlands and England. China’s growth, fake as it was, paused. Bernanke tried a QE 2 and eventually created QE infinity. Dollars are being printed at record pace. Japan and China keep outdoing each other in buying US bonds. The US government is in so much debt it can never repay. Surely it will all collapse! Surely Germany cannot save the world!
Obama’s approval ratings during all this fell to all time lows. The media tried desperately to recreate the myth. People had to know that disliking Obama was racist. He killed the Somali pirates. He killed Osama bin Laden. Obama is a hero, people!
By mid 2012, Obama realized his dream was not going to happen. More and more truth about him surfaced. The crowds of cheering fans are gone. Wisconsin went Republican for a governor, despite an out-of-state campaign to get him recalled. The Social Democrats were coming back to power. They don’t want a Marxist state, just a country they can control. Sarah Palin continued to grow in popularity. The Conservatives won a few here and there. Even the Libertarians feel good. All is not well is Barry’s world.
Obama has been showing signs of depression for several months now. His delivery is listless and he acts as though the doesn’t want to be President. He doesn’t. By now, the system was supposed to have collapsed. By now, he was supposed to have total authority. His minions try. The TSA becomes more brutal every day. The borders are wide open and the citizens are treated like cattle. Fast and Furious didn’t lead to mass call for oppressive gun control. The Social Democrats don’t have the backbone to jail Eric Holder. Obama’s dream is in limbo and the tide is starting to turn.
The citizens of America are starting to wake up. The rank and file Republicans are more jazzed for this election than in many years gone by. Mitt Romney, despite his “going through the motion” attitude is pulling way ahead and he is emerging as wanting to be President. The tide is turning.
Yet Barry still stands, though he wants to sit. There are talks of his inability to debate. The excuse machine is running full tilt. Hilary will not step in as she wants 2016. Joe Biden will not step in as he is without clue. Poor Barack. So tired. So wanting total control. So wanting to destroy America and make it pay for the sins it has inflicted on the World. Time is running out. Ben cannot spend fake money quickly enough. The Banks know the tide is turning. Wall Street money is leaving him.
If only. If only some Americans didn’t love Liberty. If only the understood the evil America is. Perhaps then, they would let Barry be in full control. He doesn’t want to be President. He wants to be Dictator. And it is the fault of Americans that he will not. Barack Obama is depressed.
