Day two of the Legacy Mastermind event is underway at the Loyal 9 Revolution world headquarters. Justin Woolf is discussing keywords and how to use them. Yeah, it’s exciting.

Keywords are an interesting animal. Many people how start an on-line business tend to use phrases like “make money online” or “the best online business” or “reviews of online businesses” or “the best ways to make money in 2012” and so on. All of them suck.

Why? Why don’t they work?

They are too general. They pull in too large an audience. They are targeted at the curious audience, not they buying one. They will bring in too many people. Too many of the wrong people. Your marketing should pull in people who know what they want. People who are looking for what you are selling, not just being curious that you have to convert into a buyer.

Get into a niche.

Who do you want to attract? What do these people look like? What do they do? What do they seek? For whom might they search?

When a person is really serious about making the lifestyle change required to be successful in a business, online or otherwise, they tend to be looking for specific information. They may do a search looking for a review about Robert Kyosaki and the Rich Dad/Poor Dad products. Another possibility is finding a video about a Dani Johnson event or interviews with people who have attended one. Maybe they are into real estate and looking to understand what Russ Dalbey offers with buying and selling property notes. You need to know how they are thinking.

What is the buyer’s story? What is there background? What is their pain? How is your offer, your product, their solution? They need to know you want to help them, not make a sale. Give what they want, what they need, then you will be able to have what you want. Their pain comes first. Solve it.

Legacy is more than just a two day training course. Mere training can be had by other ways. Legacy is about community. It is about entrepreneurs helping entrepreneurs. It is about changing lifestyles and direction. It is about making connections that will last a lifetime. Legacy is about you.