Tag Archives: Entrepreneur

Commentary

Your Keywords Building Your Legacy

Day two of the Legacy Mastermind event is underway at the Loyal 9 Revolution world headquarters. Justin Woolf is discussing keywords and how to use them. Yeah, it’s exciting.

Keywords are an interesting animal. Many people how start an on-line business tend to use phrases like “make money online” or “the best online business” or “reviews of online businesses” or “the best ways to make money in 2012” and so on. All of them suck.

Why? Why don’t they work?

They are too general. They pull in too large an audience. They are targeted at the curious audience, not they buying one. They will bring in too many people. Too many of the wrong people. Your marketing should pull in people who know what they want. People who are looking for what you are selling, not just being curious that you have to convert into a buyer.

Get into a niche.

Who do you want to attract? What do these people look like? What do they do? What do they seek? For whom might they search?

When a person is really serious about making the lifestyle change required to be successful in a business, online or otherwise, they tend to be looking for specific information. They may do a search looking for a review about Robert Kyosaki and the Rich Dad/Poor Dad products. Another possibility is finding a video about a Dani Johnson event or interviews with people who have attended one. Maybe they are into real estate and looking to understand what Russ Dalbey offers with buying and selling property notes. You need to know how they are thinking.

What is the buyer’s story? What is there background? What is their pain? How is your offer, your product, their solution? They need to know you want to help them, not make a sale. Give what they want, what they need, then you will be able to have what you want. Their pain comes first. Solve it.

Legacy is more than just a two day training course. Mere training can be had by other ways. Legacy is about community. It is about entrepreneurs helping entrepreneurs. It is about changing lifestyles and direction. It is about making connections that will last a lifetime. Legacy is about you.

Business, Commentary

Have Faith

The Apostle Paul writes in Hebrews that without faith it is impossible to please God. Dani Johnson writes that it is the lack of faith in one’s self that causes failure. Faith is more than just a religious expression, it is how we live our lives.

For the Entrepreneur, faith is an all important component. It is what let’s one know that success will be had. It is more than just leaping blindly from the ledge, it is in knowing that there is a place to land and it will be reached. Faith is that knowing.

Having constant failure in your business venture? Working very hard, but not seeing any results? Take a good step back and examine yourself. Do you believe you will have success or are you just wishing? Having the latter means you do not have faith. Success in business is not about winning the lottery. It is not dumb luck that a business grows and brings rewards to those who start. It is about faith.

Faith is the underlying support. Someone’s why is what drives them, what keeps them going. It is their faith that allows them to see success before it happens. It is their faith that cuts through all the murkiness. They have faith in their abilities. They know they have what it takes. They know they will be successful and realize their dreams. They have faith.

Work on your faith this week. Examine and meditate on how you truly see your abilities. Where you find lack, seek training and guidance. Build on small successes and increase your faith in yourself. After all, you are an Entrepreneur. You did start a business. You much have at least a mustard seed of faith in yourself to get that far. Grow it.