Do a Google search for help in business and you are likely to come across Simon Sinek. His message to everyone is to find your Why. This is Why you are in business and it is Why you are compelled to do what you do. It is very important and is the heart and soul of any business. Without a Why, you will be without Spirit and Direction.
When you are a part of system, the How of business is quite often answered for you. Plug in and learn. McDonald’s has their Hamburger U. Others have tapes and seminars. It is about more than conformity, it is about their brands. It is also about changing your Mindset for business and learning which paths lead to dead ends. It saves the Entrepreneur much time and energy. Being a part of a system is very important and can mean the success or failure of your venture. The system provides a How.
With the Why and How complete, the When known (usually, right now), the What is remaining. The What? Exactly.
What is the What? It is nearly everything else. It builds your vision and your mission. After all, others will ask “What is your vision?” not “How or Why is your vision?” You will also ask “What is next?” or “Now what?” Learning your what defines the skeleton created by your Why and How. Your what determines your direction and your target market. Your What answers the following:
- What is your market?
- What is your message?
- What are you wanting to say to your customer?
- What do you want to accomplish?
- What service are you offering?
- What action do you want your customers to take?
- What is the measure of your success?
- What is the next level?
- What is your plan?
Many of the answers to these questions lead to more questions on Where and How. The system will take care of the How and the Where is answerable by several Whats that precede it. Knowing your What puts action to ideas. It drives you forward. Your What is the muscles and nerves. Your How is the Brain and your Why is the Heart. Allow your What to wrap all the parts together to work as a whole.
Learn to know your What by answering the questions it raises and the last barrier to progress will be removed. Let it determine your message. Let it move you toward your customers. Get to Know your What.