Tag Archives: keyword

Random Musings

Good Content Makes For Good Conversation

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Girl with smirk (Photo credit: BrainMuffin)

My marketing mentor Gregg Davison is found of many phrases. Many would be quick to recite his “It is always sunny when you are making money” quip. He is also keen on another important phrase when it comes to successful marketing “Content is King”.

There are many blogs out there on the Internet. Many of the are popular and do bring in some money for their creators. Many of them bring in no one and don’t make a penny. Why? Simple: bad content.

Creating good content is more than bringing up the Google adword tool and finding good keywords to use. Sure, if you want trying to sell a business opportunity about making money on the Internet, the usual advice is to look for those keywords and get them into your content. Gurus will tell you that your content should have somewhere between 3-5% of your “making money” keywords so that Google will like your content and rank it high. When it comes to a phrase like “Making money on the Internet,” how many websites could Google possibly place on the first page? Exactly.

Having a good blog that attracts readers is more than just good use of keywords in your content. The content itself needs to be good. You want to attract readers. You want them to return. You need to find you niche.

Finding your niche is about your story. Who are you? What are your interests? Forget about the awesome Internet money making opportunity you have and tell the readers more of you. They want to believe they know you, so tell them. Don’t let every article be on some new marketing technique you learned on the previous night’s call with Jay Kubassek.

Here’s a great for instance. A classmate of mine from college has her own blog. Always wanting to keep a few extra pounds off, she embraced her struggles and shares her story. The result? She attracts like minded individuals who are looking to achieve results. Her readers like that she is not trying to use the blog to hawk particular products, so they see her openness and candor as refreshing. They also celebrate each others victories. That is what blogging is about! Take hold and triumph!

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Your Keywords Building Your Legacy

Day two of the Legacy Mastermind event is underway at the Loyal 9 Revolution world headquarters. Justin Woolf is discussing keywords and how to use them. Yeah, it’s exciting.

Keywords are an interesting animal. Many people how start an on-line business tend to use phrases like “make money online” or “the best online business” or “reviews of online businesses” or “the best ways to make money in 2012” and so on. All of them suck.

Why? Why don’t they work?

They are too general. They pull in too large an audience. They are targeted at the curious audience, not they buying one. They will bring in too many people. Too many of the wrong people. Your marketing should pull in people who know what they want. People who are looking for what you are selling, not just being curious that you have to convert into a buyer.

Get into a niche.

Who do you want to attract? What do these people look like? What do they do? What do they seek? For whom might they search?

When a person is really serious about making the lifestyle change required to be successful in a business, online or otherwise, they tend to be looking for specific information. They may do a search looking for a review about Robert Kyosaki and the Rich Dad/Poor Dad products. Another possibility is finding a video about a Dani Johnson event or interviews with people who have attended one. Maybe they are into real estate and looking to understand what Russ Dalbey offers with buying and selling property notes. You need to know how they are thinking.

What is the buyer’s story? What is there background? What is their pain? How is your offer, your product, their solution? They need to know you want to help them, not make a sale. Give what they want, what they need, then you will be able to have what you want. Their pain comes first. Solve it.

Legacy is more than just a two day training course. Mere training can be had by other ways. Legacy is about community. It is about entrepreneurs helping entrepreneurs. It is about changing lifestyles and direction. It is about making connections that will last a lifetime. Legacy is about you.