Tag Archives: Google

Talk to any on-line marketer for any length of time and they are sure to ask about your landing pages. If your reaction is “My landing what?” then it is time to learn something about your marketing. Not having the proper landing page will hold you back and cost you money. Take note.

Here’s Why You Need To Use Landing Pages

All the products that you want to sell online are ready. You have already signed up with the Google Adsense program or with other affiliate marketing programs and you have already prepared the ad you want to post on your affiliate’s site. Your mind is now set to being the next most successful online businessman. But is there anything else that you might have forgotten to prepare? Maybe none. But how about your landing pages? Are they all set for your business?

Landing pages are simply web pages where visitors are directed to whenever they click a result in a web search or whenever they click a web ad. For affiliate marketing, landing pages would refer to the web page where you, as a merchant, would want your potential customer to be directed after clicking your ad on your affiliate’s website. Landing pages are, at most times, nothing really different from other web pages in a particular website, especially if the said website is an e-commerce site. Some online businessmen would even use the homepage of their websites as the landing page for their ads. Are these businessmen making a big mistake? Or should you follow their method in creating landing pages for their ads?

Well, you can always follow what most online retailers do, directing their potential customers to the homepages of their websites. But if you want to achieve something more from your online business, and if you want to earn a lot of profits, you better create a special landing page for your web ads. Why? Here are a few reasons why you need to use landing pages for your web ads. And take note, it would do you a lot better if you create a great landing page than a so-so one.

Reason no. 1: It is the only way you earn conversions in an affiliate marketing program.

There are a variety of affiliate marketing programs today, but most of these programs let the merchant pay the affiliate in a pay per click basis. Basically, all you have to do is sign up with the program and submit your ad. The program owner would then distribute your ad to various affiliates who would then place your ad on their websites. Whenever your ad is clicked, a visitor would be directed to your landing page and you would have to pay the affiliate for his service.

As a merchant, you earn in an affiliate program through conversions—that is whenever a visitor that is directed to your site actually buys a product on your site. Without these conversions, you actually earn nothing from the program. Also, the more visitors that your affiliates have directed to your site, the larger would your expense be. And the only way that you can recover from these expenses is through conversions.

Now, you sure won’t get any conversion if you have posted an ad on your affiliate’s site without an actual landing page for the potential customer to be redirected into. It’s just like advertising a product without actually having a store to sell your product. Your advertisement may be enticing enough to encourage people to purchase a product, but without the landing page, how will they know how to purchase the product

It is therefore important to have landing pages for your ads because it is the only way for you to earn something in an affiliate program. Without landing pages, all you do is spend money paying your affiliates without actually getting anything in return.

Reason no. 2: Other web pages may just not be enough.

Many people make the mistake of making their website’s homepage as the landing page for their ads. The same is true for those who make use of other pages like a “contact us” page or a product page. Homepages are often designed to serve multiple users and contains a lot of links to other pages or to other websites. The same is with the other two pages mentioned. If you want to be successful in an affiliate program, we’re sure that you don’t want your landing page to cater to the needs of various people, most of which may not be really interested with your product.

When choosing a landing page, you must always have the customer directed into that page in mind. Therefore, your landing page must be relevant to the keywords and the contents you placed on your ad. It is also important that the landing page can induce your visitor to take action—that is to purchase your product or at least provide leads for potential customers.

Final Word

You probably entered into an affiliate marketing program with these things in mind: to save on advertising expenses and to gain more profit. But if you get into an affiliate marketing program without actually having a landing page, you’ll end up paying too much without getting anything in return. So if you still don’t have a landing page for your ads, you better start creating one now. And don’t get us wrong; it isn’t enough for you to have just a landing page—it should be a great landing page!

Marketing

Google Penalties?

2014-06-17 Bryon Lape

How to do seo for a website (Photo credit: SEOPlanter)

You work hard on your website. You hire good Search Engine Optimization (SEO) experts. You write good content and are careful to make it organic. You know content is king and you do your best to make it so. You are ranking high for your key terms and words. Things are great. Sales are coming in and good traffic finding your website. All is good with the world.

One day visits to your site drop a bit. The next day, the visits are done more. Sales start to drop. The content must be getting stale you surmise, so you make more. You go about making back links to your site from others that make sense. You do more SEO. Surely this will help, it doesn’t. Your page ranking goes from the top of the first to last on the twentieth. Soon you are on the hundredth page. What is going on?

Google’s Changing Algorithms

Google does its best to make searching work for the general user. There are many spam sites out there that generate machine readable content, but to the human they make no sense. This only serves the marketer, not the genuine business owner. Your site doesn’t have this content non-sense, but it still drops. Why is Google penalizing your site?

Let’s take a look at a few things.

That Darned 404 Page

Are there pages that have changed or gone out of use? Are there still some links out there that are no longer valid? Do some searching and update them. If they cannot be updated, provide a redirect. What about internal links? Are they all valid? No, get them updated and corrected. Google will mark your site when there are dead links.

How Good Is Your Content?

Do you copy and paste your content? Perhaps change a few words here and there? Not good. Make your pages unique. Repeated content will get a bad mark.

Where did you get your content? Is it yours? If it belongs to someone else, did you pay for it? Not only is copy and pasting within your site bad, copying it from somewhere else is bad as well. It is one thing to hire a copywriter. It is purely another to steal it.

Keywords are a great way to give more meaning and value to your pages, but be careful. Stuffing words into tags can get a mark against you. Keep the keywords relevant to your actual content. One guideline is to use 160 characters in your page description. Don’t get all blabbery and write a book there.

What Of Those External Links?

Back links are not necessarily bad, but follow two ideals. First, make sure the sites relate clearly to your site and the content. Don’t just start stuffing links everywhere, make them count. Second, are these other sites in the same language or in the same country as yours? Unless you are posting in German, don’t visit German sites and plant links. Stick to the related and familiar. Otherwise, Google may smack your efforts.

Don’t Get Cute

Some people will buy links and believe this will help their ranks. In the old days, yes. Perhaps even now it may work for a short time, but Google does not like the practice as it is seen as gaming the system. Don’t fall for the slick ads and keep away from buying links.

Page content is only a part of the solution. How your pages are constructed also matters. Just as keyword stuffing is not good, neither is using the H1 tag too liberally, lots of anchor text, or hiding content or links. With each new generation, Google’s algorithm is trying to read content more like a human that a machine. This means your structure is being reviewed and graded. Think hiding content full of great keywords will help? Wrong! Don’t get cute with the content nor the structure. Make the page good for humans and stay away from phoney keyword tricks.

The More Comments The Better, Correct?

Those who do not follow these guidelines will find your site and leave comments. These are spammers looking to push all manner of crappy products and sometimes they are pure scammers. Moderate your comments for these very occurrences and deny them. Have some there already? Mark these as spam and delete them. Sure, you do not control the comments people leave, but you can control whether or not these are published and seen by the search engines.

But, wait. Don’t I want the comments? Isn’t it great that people have found my site? Yes, it is nice they found you, but Google may hold their comments against you. Be the site moderator and let the comments help you, not harm.

Go Do It

There are other items too, such as sitemaps and slow loading times, but this is a good list to get started. Websites cannot just be built once and let be. Each week, there should be some updates to your site and they should be meaningful. Moderator your traffic and understand from where it comes. Put attention into those paths ways and look to find more link them. A little bit each week goes a long way to keeping your site ranked high. When your site drops, don’t panic and understand what is happening. Then take action to properly fix the bad marks and improve your rank.

Internet Marketing

When Will Google See Me?

2014-05-25 Bryon Lape

Writing a blog is a good way to attract potential customers to your business, but there is an art to the science. The web is crawling with all manner of experts who claim they know how to do Search Engine Optimization (SEO) and that will rank you high on results for terms your potential customers use. Great. But they all claim it and they all can’t be correct. After all, how many different websites will be using the terms you want?

Do a keyword search using Google’s tool and you will see how popular certain search criteria are. Really think these experts will get you ranked high on those? They will say choose different ones that are not so competitive. If your are selling jackets and sweaters on your site, why would you want to rank high for terms like wool thread or outer clothing? The terms need to be relevant or it will nor work properly.

Regular readers of this blog will start to wonder if I’m repeating myself as there are several posts here lamenting the plights of SEO and the rip-off artists that prey upon those who have new domain registrations. True and this is not a repeat as much as it is a flow of consciousness rant. Google keeps changing their search engine rules and staying up to date on the latest techniques is exhausting. My blog doesn’t even rank highest for my name, Bryon Lape. Why is that?

A few weeks ago, I moved all the content for my blog to a domain that is my name. I’ve had bryonlape.com for quite some time, but I was using a permanent forward to the old domain. The content was exported and then imported to a newer WordPress server. Several of the posts have been pushed to Twitter and the old site has been redirecting to a BlueHost capture day for weeks.

And so what?

Searches for phrases from the old site reveal that Google has not yet followed the content. The results that are shown are still the old domain and must be fetched from Google’s cache to be viewed. I even searched for my name this domain was nearly at the bottom of the list. How is that? My name is in the title of this blog and in the domain. Surely that should rank higher. My nickname of Brainmuffin ranks worse with Google still believing I’m really wanting bran muffins. Arg!

I’ve had several nicknames over the years, with Brainmuffin being the most recent and given to me nearly 20 years ago. Two others of mine, Ropeman and Schnurmann, go back to high school nearly 30 years ago. Perhaps I should blog on their meaning and origins too and see if Google ever ranks them high enough to recognize.

There are times I truly do not understand Google’s algorithms and why pages rank as they do. Microsoft uses this lack of understanding on the part of users in their Bing ad campaigns. It is not too infrequently that Google will return a mismatch of pages and one has to use the phrase remove feature to remove them. Search for a business opportunity review and it gets worse.

This latter inquiry is not all the fault of Google though. Remember those SEO experts? Some of them have a service behind them that puts your content all over the web, with changes made here and there to make the search engines believe the content is different. It is this manner of inorganic content that Google is trying to combat with all their algorithm changes. Sometimes it works, other times it really hurts the small business website.

So, now here I am. I make new content and post in different places. I wait a day or two and search for terms in my content. Often the pages returned are irrelevant and the old site continues to be returned. I have moved. When will Google see me?

Marketing

Claiming My Name

2014-02-09 Bryon Lape

Formerly, I have written about Search Engine Optimization and how I was able to get the results from Google for a former classmate of mine, Edwina Marquand, to have my blog at the top of the list. That’s great if anyone should come looking for Edwina or want to know more about her love of horses, but what about my name? What happens when one enters Bryon Lape into Google?

For years, doing a personal search brought back the oddest of results. Often, Google would search for each term separately and the list contained links to everything but me. As the algorithm developed, old USENET postings came up first. Even as I started blogging, it took quite some time before Bryon Lape was me. What does it take to claim yourself?

Knowing how the various search engines optimize indexing plays a key role in getting Search Engine Optimization to work. At one time, deep linking was the way to go. The images. Video. Crosslinks. Deep crosslinks. Links with better titles and meta-data. On and on it went. The more recent algorithms started to look at text as a human reader. The days of producing what looks to a human like random text so the keywords, in this case Bryon Lape, turned up a pertain percentage of the time are quickly coming to an end. Marketers still find ways around it, but content, real, human readable content, is truly King.

So, what about Edwina Marquand? Well, she’s still out there somewhere. I’ve not spoken to her since near the end of the 7th grade at Hayfield Intermediate School (June 1981). I imagine she’s been married for 20 years or more, has several children and probably doesn’t full remember Bryon Lape from 6th and 7th grade. No matter. I will hold a memory in my mind and heart till I cannot and remember her stories of horses.

Random Musings

One Hot Cupp

2013-12-05 Bryon Lape

English: , circa 2010. (Photo credit: Wikipedia)

It can no longer be denied. There is something about Sarah Elizabeth Cupp that I cannot resist. Her face. Her voice. Her mouth. Her legs. All of it. S.E. Cupp is just too much for my sexually charged brain can handle.

I first saw S.E. Cupp in video clips on The Blaze talking to Glenn Beck. A quite video search shows her on various shows on networks like CNN and Fox News. She is gorgeous on all. Yes, she is an atheist, but she is also Libertarian. Oh my. Have to do some more searches.

Google will be quick to autofill the search field for S.E. Cupp with hot, Maxim and legs. Oh yes. The legs. Pictures show her shorter than people. She must be short. Oh wait…no. 5’11”? Really!?! Perfect.

She’s been on Glenn’s TV show. She’s been on Duck Dynasty. She seems to be everywhere. What is the complete attraction? It is those glasses and my dirty mind racing.

Among all the sexually charged love for S.E. Cupp, there are also detractors. The so-called Liberal women hate her as she is a beautiful woman who has her own opinions and voices them. Doesn’t she know how much her sisters before her have sacrificed? Doesn’t she know they don’t like it when beautiful women use her beauty to get what they want? Doesn’t she know? Does she really need to have her legs on the desk? Does she really need to flirt with the camera? Message lost.

On the other side are religious Conservatives who cannot get past her non-belief. Sure, many of them will comment that S.E. Cupp is beautiful and that many of her political beliefs they share, but they cannot get past her atheism. Oh if she would just come to Jesus, they contend, she would be perfect.

Forget it all. Sure. I don’t always agree with S.E. Cupp, but I don’t really care. She is gorgeous. She is a free thinker. She is sexy. She isn’t a man hater. S.E. Cupp is just plain hot. Hot in all meanings. Hot. Hot. Hot.

Fitness

Changing Up The Chest

2013-10-03 Bryon Lape

Pain is temporary, Failure is forever. (Photo credit: lta362)

The chest workout log has become filled with seven weeks worth of exercising. Starting weights for the flat bench press rose to 25 pounds a side, but staid there since August 23rd. Declined flyes went down in weight, but the angle of the bench was increased, making the reps harder. Pec deck too saw a decline as the emphasis was set to the reps of 30, 20 and 15 for 3 seconds per rep. Only the machine seated press saw significant increases over the seven weeks. It was time for a change.

Finding a new chest workout is quite easy. A simple search in Google will bring back scores of hits, so it was time to read. As the goals of the previous regime were focused on declines with some flat bench finishing, the idea of flipping around is quite central. Bodybuilding.com had several great workouts. Scanned through the beginner ones and moved to more advanced. Ah, blending several into one focused workout.

The result is a workout with one goal: get the chest to respond and grow. On to the layout.

Warmup – 10 minutes. Arms, shoulders, chest. They all need to be warm and stretched.
Incline Bench Press – 3×8
Smith Machine Barbell Neck Press – 2×15, 1×25
Incline Dumbbell Flye – 3×8, 1×25
Seated Machine Chest Press – 3×30,20,15

No sets are pyramid style. Rest between sets is 45 seconds, except the neck press which is 2 minutes, including after the 1×25 set. The rep speed should be 1 on positive side and 1.5 on negative. The finishing sets on the machine press are 3 seconds on the negative. For added burn, press 6 second negatives after the last set of 15. Go until fail.

Enjoy.

Commentary, Marketing

Content Is King

2013-06-19 Bryon Lape

Lifesize Religious King Statue with Spear (Photo credit: epSos.de)

When it comes to Search Engine Optimization (SEO), there are two main ways to go: do it yourself or hire someone to do it for you. The techniques used by either path are the same, though the professional may have access to more tools and options. Create content all over the Internet that points back to your site. Use the proper keywords the right number of times and SEO will be yours. Spam them too much and Google will ignore you.

Many people go at the keywords with reckless abandon. They use Google’s Adword Keyword tool and make list and after list of good keywords. They do all the can to work these keys words into articles to make them look like Search Engine Optimization wizards. They create content that seems odd and fantastic. They forget a key element.

Content is King.

In the early days of Internet marketing, it was easy. Find several blog sites and copy the same article to them all. Perhaps change a few words here or there, but that was about it. Post the article and let the search engines find them. Leads poured into business opportunities and people made money. People also complained and Google struck back: the infamous Google slap! Leads dried up overnight. Adword accounts were closed. The money makers had to find a new way.

The content makers realized they needed to create a few different versions of the same article. Someone figured out to use a formula to the paragraphs of the article and them made a routine to randomly swap them out. Those posted all over the Internet lead to hit rates climbing again. Come across one of the pages though and they were not humanly readable.

Google got smarter. Along came Panda.

More and more, the search engines look at context, as well as, the content. Does the content flow? Is it human readable? Is it duplicated? Is it just greeking? With each update, both Google and Bing learn the context. Along cam mobile and raised the bar again. Google search on an iPhone is not only optimized for text, it is also optimized for time and place. Google knows where you are and what the time is. In the same spot it may return different first pages depending on if it is 10am or 6pm. Your content needs to reflect such changes.

Content, after all, is King.

Random Musings

SEO Expert??

2013-06-15 Bryon Lape

Image representing Google as depicted in Crunc... — Image via CrunchBase

The other day a friend of mine asked me, “If you are so good at SEO, how come when I search for Nikki Dial, I don’t find your blog? I have to put the actual title into Google before I get anything. What kind of SEO expert are you? After, you made a big deal about searching for Edwina Marquand. Hell you even made a video. What’s up?”

I had to explain a few things to him. First off, Nikki Dial is far more popular and known that my former classmate Edwina Marquand. I could probably put Nikki Dial’s name in every sentence and still not score very well for search engine optimization for Google or Bing. Not only is there a great amount of content with Nikki Dial, many of those sites have much higher traffic than I do, so they will also score higher. Not to mention, the algorithms are in constant change. Therefore, a site that scores well one day, may not the next.

He continued, “So? You say you are some sort of damned marketing genius, sell shit and stuff. And what’s with the title ‘My Date With Nikki Dial‘? You hoping she reads it and wants frak or something? Like that’s gonna happen!”

I know the likelihood of Nikki Dial, or Edwina Marquand for that matter, ever reading my blog is small. After all, there are many fan sites with images and homages to Nikki. This site is about me and what goes on in my head. Sometimes I write about Simon Sinek. Other times I may write about Seth Godin or Andrew Cass. Yes, many posts are created to bring in readers, but it is mostly about me. Lately that has meant posting about fitness, my workouts and recipes. Other times it is about beer. Hell, I’ve even posted about anal sex. Whatevers.

Sure, I would be flattered if Nikki Dial did read my blog. I’d probably faint if she sent me an e-mail. Yes, I’d like to meet her some day. After all, she is a gorgeous little thing. Yes, one might even say I am a fan. But I’m not obsessive. I will not lose sleep if Nikki never sees it. This blog is about me and what I’m doing.

“Oh,” he said. “I get it. You want to do her. And maybe this Edwina chic.”

I shook my head. He didn’t get it.

Random Musings

More Connections Into The Past – Edwina Marquand

2013-05-13 Bryon Lape

In the summer of 1979, the Army moved us from Seymour, Tennessee to Fort Belvoir, Virginia. After all, my father had made the Majors list and was in a Captain’s position. He was also in the Army Corp of Engineers and Fort Belvoir was their headquarters location at the time. This was my father’s third tour at Belvoir.

Most of the summer was spent trying to sell our house on Eldorado Circle in Seymour. The school year was starting to approach quickly and my mom, my brother and I still lived in Tennessee, while dad was getting settled into his new assignment. After having listed the house with a real estate agent, my parent’s decided to sell my owner. My grandfather made a sign and we put it in the front yard. Yes, the summer was interesting. Eventually, the Simpsons bought the house (No, not Homer and Marge).

The move to Fort Belvoir was like moving into a place both familiar and foreign. I have lived there in the early 70’s, though my memory of such was no longer in my head. After two weeks in visiting officers housing, we finally had a house on 21st Street. Today a search for T-436 21st Street will not reveal a house. Seems the house built in 1913 has been replaced at taxpayer expense. Oh well.

I was going into the 6th grade in 1979. My brother and I would for one year attend the same school: Markham Elementary. This would be the first year I would play the viola and the first time I would meet Edwina Marquand.

Along with horses, Edwina Marquand had a bit of a thing for me. Though I liked girls, I became too enamored with Keleigh Linn to fully notice. Edwina and Aileen were one of two sets of twins in my 6th grade class. On a side note, I believe Keleigh Linn Sylvester on FaceBook is the “other woman”.

Anyway, in 7th grade, though both Edwina and I went to Hayfield Intermediate School in Alexandria, Virginia, we did have any classes together. From time to time, I’d see her in the hallway and say hi. Yes, I liked her too by then, but time was not on my side.

One day in the summer of 1981, my father came home to inform us we were moving to Fort Ritchie, Maryland. My parents had been looking at possibly buying a house outside the DC area, but now that was off. The Army had a pressing need for my dad’s expertise as the Facilities Engineer in the mountains of Maryland. One weekend we drove up for a visit and a few weeks later we had moved.

All contact with Edwina Marquand were now broken. When I get nestalgic for finding former classmates, I do Google searches for her. Via Intelius, I have found an Edwina Marquand with past addresses at Fort Belvoir, Virginia. She is the right age, could it be her? I’ve no idea.

So Edwina, I’m putting the search out to the Universe. After all, I finally connected back with Leo, I mean Alex Fleig on Facebook. I found Glenneth’s blog site and even came across Tracy Janner via MySpace and then Facebook. I know it is possible to reconnect, go through the “what have you been doing all these years stage” and the, most likely, go about our merry lives.

Ok Universe. Surprise me.

Commentary

A Coffee Shop Millionaire Review

2013-04-18 Bryon Lape

Over the years, I’ve tried all manner of business. I’ve been in Amway. I did the iMall when it first started. I’ve tried Russ Dalbey’s real estate notes business. So naturally I had to try Coffee Shop Millionaire.

Like many people who have fallen so this scam, I came across a video narrated by Anthony Trister. Here he claims to show ClickBank accounts that he “hasn’t touched in 3-4 months” and are on “autopilot”. The numbers look impressive. A few thousands dollars in sales everyday can really add up. Wow. Tell me more.

Anthony goes how to say how this video will not be on the Internet for long and that it could be taken down at anytime. This is, of course, total bunk and is there to make you turn your purchase into an impulse buy. This is the take away maneuver.

The Coffee Shop Millionaire video continues to show sales by “ordinary people” who are using the system. The next phases being how much the program is worth. Anthony claims it is worth thousands. The truth? Simple searches using Google will show you all the Coffee Shop Millionaire program will teach you for free. Want to know about Google adwords? Search for it. Want to know how to use YouTube or FaceBook to generate leads? Search for it. The Internet has all this information for free. Why buy the Coffee Shop Millionaire to get free information?

This is why the price for the program drops the longer you watch the video. The value is given in thousands of dollars, yet the price starts in a few hundred. Then it drops to $97. Then $37. Some links will give you $10 off the price and therefore the worthless program can be had for $27. If this program was really worth thousands of dollars, do you really think it would be sold for $27? Image if this was a house and the bank claimed it was worth hundreds of thousands, but they stated it could be purchased for only $3,000. Would you wonder what is wrong with it?

Oh wait, there’s a users’ forum. Oh goody. Here people who have no idea what they are doing can exchange worthless ideas with one another. Yeah, no thanks.

In all, the Coffee Shop Millionaire is a worthless program. Want to do affiliate marketing? Spend some time searching the web for information, blend it together and find your path. Want to know SEO? Search on adwords and SEO, do it in your blogs and test the results. You surely don’t need some worthless Coffee Shop Millionaire program.

The Blog of Bryon Lape

Tag Archives: Google

Google Penalties?

When Will Google See Me?

Claiming My Name

One Hot Cupp

Changing Up The Chest

Content Is King

SEO Expert??

More Connections Into The Past – Edwina Marquand

A Coffee Shop Millionaire Review

Excursions and Experiences Through Life

Here’s Why You Need To Use Landing Pages

Reason no. 1: It is the only way you earn conversions in an affiliate marketing program.

Reason no. 2: Other web pages may just not be enough.

Final Word

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Excursions and Experiences Through Life