Tag Archives: SEO

Claiming My Name

English: "Golden girl" – Horses (unk...
English: “Golden girl” – Horses (unknown breed, Isabelle or Palomino coloured): Mare with a foal, somewhere in Surrey, UK (Photo credit: Wikipedia)

Formerly, I have written about Search Engine Optimization and how I was able to get the results from Google for a former classmate of mine, Edwina Marquand, to have my blog at the top of the list. That’s great if anyone should come looking for Edwina or want to know more about her love of horses, but what about my name? What happens when one enters Bryon Lape into Google?

For years, doing a personal search brought back the oddest of results. Often, Google would search for each term separately and the list contained links to everything but me. As the algorithm developed, old USENET postings came up first. Even as I started blogging, it took quite some time before Bryon Lape was me. What does it take to claim yourself?

Knowing how the various search engines optimize indexing plays a key role in getting Search Engine Optimization to work. At one time, deep linking was the way to go. The images. Video. Crosslinks. Deep crosslinks. Links with better titles and meta-data. On and on it went. The more recent algorithms started to look at text as a human reader. The days of producing what looks to a human like random text so the keywords, in this case Bryon Lape, turned up a pertain percentage of the time are quickly coming to an end. Marketers still find ways around it, but content, real, human readable content, is truly King.

So, what about Edwina Marquand? Well, she’s still out there somewhere. I’ve not spoken to her since near the end of the 7th grade at Hayfield Intermediate School (June 1981). I imagine she’s been married for 20 years or more, has several children and probably doesn’t full remember Bryon Lape from 6th and 7th grade. No matter. I will hold a memory in my mind and heart till I cannot and remember her stories of horses.

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SEO Expert??

Image representing Google as depicted in Crunc...
Image via CrunchBase

The other day a friend of mine asked me, “If you are so good at SEO, how come when I search for Nikki Dial, I don’t find your blog? I have to put the actual title into Google before I get anything. What kind of SEO expert are you? After, you made a big deal about searching for Edwina Marquand. Hell you even made a video. What’s up?”

I had to explain a few things to him. First off, Nikki Dial is far more popular and known that my former classmate Edwina Marquand. I could probably put Nikki Dial’s name in every sentence and still not score very well for search engine optimization for Google or Bing. Not only is there a great amount of content with Nikki Dial, many of those sites have much higher traffic than I do, so they will also score higher. Not to mention, the algorithms are in constant change. Therefore, a site that scores well one day, may not the next.

He continued, “So? You say you are some sort of damned marketing genius, sell shit and stuff. And what’s with the title ‘My Date With Nikki Dial‘? You hoping she reads it and wants frak or something? Like that’s gonna happen!”

I know the likelihood of Nikki Dial, or Edwina Marquand for that matter, ever reading my blog is small. After all, there are many fan sites with images and homages to Nikki. This site is about me and what goes on in my head. Sometimes I write about Simon Sinek. Other times I may write about Seth Godin or Andrew Cass. Yes, many posts are created to bring in readers, but it is mostly about me. Lately that has meant posting about fitness, my workouts and recipes. Other times it is about beer. Hell, I’ve even posted about anal sex. Whatevers.

Sure, I would be flattered if Nikki Dial did read my blog. I’d probably faint if she sent me an e-mail. Yes, I’d like to meet her some day. After all, she is a gorgeous little thing. Yes, one might even say I am a fan. But I’m not obsessive. I will not lose sleep if Nikki never sees it. This blog is about me and what I’m doing.

“Oh,” he said. “I get it. You want to do her. And maybe this Edwina chic.”

I shook my head. He didn’t get it.

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