Formerly, I have written about Search Engine Optimization and how I was able to get the results from Google for a former classmate of mine, Edwina Marquand, to have my blog at the top of the list. That’s great if anyone should come looking for Edwina or want to know more about her love of horses, but what about my name? What happens when one enters Bryon Lape into Google?
For years, doing a personal search brought back the oddest of results. Often, Google would search for each term separately and the list contained links to everything but me. As the algorithm developed, old USENET postings came up first. Even as I started blogging, it took quite some time before Bryon Lape was me. What does it take to claim yourself?
Knowing how the various search engines optimize indexing plays a key role in getting Search Engine Optimization to work. At one time, deep linking was the way to go. The images. Video. Crosslinks. Deep crosslinks. Links with better titles and meta-data. On and on it went. The more recent algorithms started to look at text as a human reader. The days of producing what looks to a human like random text so the keywords, in this case Bryon Lape, turned up a pertain percentage of the time are quickly coming to an end. Marketers still find ways around it, but content, real, human readable content, is truly King.
So, what about Edwina Marquand? Well, she’s still out there somewhere. I’ve not spoken to her since near the end of the 7th grade at Hayfield Intermediate School (June 1981). I imagine she’s been married for 20 years or more, has several children and probably doesn’t full remember Bryon Lape from 6th and 7th grade. No matter. I will hold a memory in my mind and heart till I cannot and remember her stories of horses.