Category Archives: Business

Commentary

The Importance Of Your Niche

Niche in the wall
Niche in the wall (Photo credit: RahelSharon)

Back in my Pro U days, Gregg Davison was very keen of stating we needed to find our niche. This was more than finding an opening in a market. Your niche is defined by who you are and how you will express your voice. You must fit well into your niche as you need to own it fully. Choose a niche that doesn’t fit you and your customers will notice.

The idea of a niche was also repeated in training by Michael Force and Andrew Cass. It was a shared and correct idea. It again came to the foreground in workshops lead by Justin Woolf and Aaron Rashkin. Find your niche. Find your niche. Find your niche. Ok, I get it.

Recently I decided to return to trading. I had success before and the market seemed to have at least some direction. It was time to do homework and paper trade to understand trends and cycles. I had mostly failure, but this was the beginning. Time to get some guidance.

The other day I called Michael Parness to seek his knowledge. Previously I had been a member of the Orange belt options service and I was one of the first to sign up for the website www.parnesseducation.com. We talked for about half an hour and near the end I heard a familiar phrase, “You need to find your niche.” Again?

One may wonder why one would need a niche for trading stocks. It is quite simple. Your niche is your methods: the way you trade, why you trade, how you do plays and when you get out. It is about what you do in your trades. It is about you.

Your niche. What is it? Learn to find it. It is your voice. It is who you are. It is the way to your future.

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Commentary

No Duh Goes To Peter Morici

duh!
duh! (Photo credit: pumpkincat210)

And the “no duh!” award goes to…. Peter Morici

Peter Morici is a guest blogger for CNBC and is professor at the Smith School of Business at the University of Maryland. Ok, that’s nice. During the recent presidential campaign, no rally cry with the Democrats and their sheeple voting block was “Sock the Rich!” It seems these brilliant thinkers believe taxing those who create jobs is a good thing and it will help balance the budget.

Not so fast there Skippy.

The good professor has figured out that soaking the rich will not solve the problem. No kidding? You mean the problem is not one of revenue? Oh my goodness. We are all so dumb.

Yep, the facts are in. Spending is the number 1 issue with the budget. There’s way too much. Welfare, military, foreign aide. You name it. All of it needs to be reduced. For too long the politicians have been buying votes off the back of the unborn. The good professor is right. Tax increases will not bring in enough money. The frugal US government will spend all that in 6 days.

Thanks professor.

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Commentary

Real Friends Have Anal Sex

Freedom
Freedom (Photo credit: Moyan_Brenn_BE_BACK_on_10th_OCT)

Now that I have your attention.

As I am not busy enough, I blog in several spots. On my WordPress blog, I posted a story about a friend of mine and the tactics she was thinking of employing to get leads for her business. I helped her see what manner of leads she would most likely get and showed her a different path. Time will tell if she will stick to it.

Marketing is an art. Marketing is a science. Many people complain about too many advertisements here and there. Fact is, the ads are there because they are effective. Marketers don’t have endless barrels of money. They must get results or they will try something else. Often times, a well researched campaign will fall flat while something wild and spontaneous will have roaring success. Each effort is measured against the business it brings in. Much returned, campaign continues. Nothing returned, campaign is stopped.

Nearly two years ago I started down a new path with Carbon Copy Pro. Gregg Davison was my sponsor and a whole new world was opened to me. I have never been the same. I have stopped accepting mediocrity and strive to do better. When I find myself in ruts, I really get annoyed and look for ways out.

I also have little patience for those who choose, no want, to stay in their ruts. Those who are able bodied and have their hands out annoy me the most. America is not there to guarantee you a color television and a cell phone. It isn’t there to guarantee you a job. It is there to guarantee your Liberty. Take it and live free.

Yeah, so what? What about anal sex?

Though some may have been turned off by the terms so far, living in Liberty has much in common with anal sex. Very few practice it and the few who do feel liberated. They more one lives in Liberty, the more one wants. Same as anal sex. Many are scared by Liberty and feel it unnecessary in a country whose government is providing everything. After all, there are other less painful sexual practices, anal isn’t needed.

Yes, the analogy does start to break down. But living in Liberty is about breaking down constraints. Breaking down walls. Striving in your own business is about finding your way in Liberty. Perhaps my friend was right, it is also about enjoying anal sex.

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Commentary

Stop Voting For Parties

It is the presidential election season in America again. Every four years, the parties come

1795 - 1823
1795 – 1823 (Photo credit: Wikipedia)

out and crap on each other. Every four years people complain about it. Yet, every four years they elect some talking head from the Elephants or the Jackasses. Enough!

When I was in high school, I could not understand why anyone would ever vote for a Democrat. Their policies kept the poor in their place and crippled everyone else. I remembered the Carter years of high fuel prices, high unemployment, high interest rates and high misery. Why would anyone vote to return to that mess? Both Clinton and Obama are more of a Statist than Jimmy Carter, so why did they win?

As I learned more about liberty and the founding of the nation, I wondered why anyone would ever vote for a Republican. After all, with the exception of Reagan, most Republicans are approved by the establishment and are Progressives. Sure, they tend to be to the right of the Marxist Obama, but they are a mix of Fascist and Social Democrat. They take away freedoms and Liberty same as the Democrats. Why would anyone want that?

America was founded on the ideals of Liberty and Limited Government. The Government was to exist at the Will of the People. Not the other way around. The Progressives of both parties have lead the country down the road to total tyranny. They now control the education system in America to keep the populace ignorant and wanting more Government control. It is sad.

In his Farewell Speech to the Nation, George Washington warned about political parties. He belonged to none and is the only President to be so. He was very correct on the parties warring against one another, though I am highly doubtful he foresaw the mess we have today.

Anyone who votes for an Elephant or a Jackass has no room to complain. Want real change in American politics? Vote for someone in a different party.

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Commentary

Welcome to everyone

What a week this has been! More people registered with the blog this past week than ever

Pedaling Through the Past
Pedaling Through the Past (Photo credit: brizzle born and bred)

before. It would seem people are finding their way here and it is so much fun! Welcome to all the new people!

When I started this blog, the whole intent was to publish who I am so people could know and understand my story. This was going to be a means to making money. Marketing after all, is all about making relationships. How little did I know.

The journey over the last year plus has been an incredible one. I’ve started and closed an LLC. I’ve joined other programs. I’ve made many videos. I’ve learned much.

I’ve learned SEO is more an art than science. I’ve learned Premier Mentoring is a total scam. I’ve learned Marketing and getting results is hard. I’ve learned I love it all.

Normally, the postings on this blog have no I statements. Today this is being broken to show that behind this blog is a real person. A person with dreams and ideas and goals and wants and needs. A person with flesh and blood and a heartbeat. That is what makes this blog personal. That is the power.

Upcoming will be discussions on mobile marketing and getting your website ready for the mobile wave. Expecting users to pinch and expand to view your website is the past. More forward or get left behind.

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Commentary

It Is Coming….

OLDENBURG, GERMANY - MARCH 31: Rabbi Alina Tr...
OLDENBURG, GERMANY – MARCH 31: Rabbi Alina Treiger uses yad, a special pointer for use with torah scroll texts, as she reads from a torah scroll in the small synagogue on March 31, 2011 in Oldenburg, Germany. Treiger is Germany’s first female rabbi to be ordained in Germany since World War II. Originally from Ukraine, she completed her rabbinical studies at the Abraham Geiger Kolleg in Potsdam and was ordained in Berlin in 2010. She has since taken up her duties to serve the Jewish communities in Oldenburg and Delmenhorst, which are comprised mostly of Russian-speaking Jews from the former Soviet Union that came to Germany after 1989. (Image credit: Getty Images via @daylife)It’s coming!

What’s coming?

It. The Chronicles!

The Chronicles?

Yes, the Chronicles. Not just any Chronicles. It is the Brainmuffin Chronicles!

What’s a Brainmuffin?

What??? What’s a Brainmuffin? A Brainmuffin is stupendous! A Brainmuffin is fantastic! A Brainmuffin is….well a Brainmuffin!

Yep, that’s right. A Direction has finally been discovered. The blog now known as “The Road to the Future” finally gets there. The future has arrived and it is The Brainmuffin Chronicles. This blog, and its companion on YouTube, are going to shape and format the future. It is here. It is now. Get on board and be left crying in your Cheeros. You have one name to remember: Brainmuffin.

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Commentary

Twenty Years Passing

Twenty years ago, I was in a different place. July 11th in 1992 was on a Saturday. It was a

holding hands - age 10, and age 8
holding hands – age 10, and age 8 (Photo credit: Wikipedia)

day when my life changed forever. It was the day I went from single life to married. Twenty years ago today. It is hard to believe it has been that long.

Two decades is quite a time. A new born from 1992 has been through high school. They are old enough to vote. Old enough to die for their country. Old enough to marry.

Two decades is time enough to pursue several dreams. Witness hope and tragedy; happiness and sorrow. Enough time to see dreams realized and lost again.

Two decades. Seemingly short, seemingly long. Some of the time was well spent. Some if it was wasted. All of it was lived.

I do look forward to the next twenty years and not in my marriage alone. Twenty years ago I was a full-time computer developer, content in creating solutions via an electronic means. I had started a bit on my path to entrepreneurship, but it was a side idea.

Now, I rarely develop and do not miss it. Each day, I seek opportunities to empower people. Whether they are employees or small business owners or individuals looking to change their lives. This is where I seek to head during the next twenty years. Time to create solutions through others. Time to show others they have more power and more knowledge in themselves than they realize. Time to let the world see new faces, new leaders.

It is time to move

.

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Commentary

Is Your Website Mobile Ready?

LONDON, ENGLAND - MAY 21: The 'QR Code Garden...
LONDON, ENGLAND – MAY 21: The ‘QR Code Garden’ at the Royal Horticultural Society’s Chelsea Flower Show on May 21, 2012 in London, England. The prestigious gardening show opens to the general public on May 22, 2012 and features 14 show gardens which range from ‘New English’ design to modern topiary gardens. (Image credit: Getty Images via @daylife)

iPhones and Androids are great phones. The have all manner of Internet driven applications, including fully functional browsers. Users can visit websites and look at your content, albeit on a small screen. They pinch and expand and scroll to see your site. The site designed and created on large computer screens. The website that isn’t mobile ready and is not mobile aware. The site that annoys your customers. They leave. You lose sales.

You need to get your site mobile ready. You are losing customers to your competition that is mobile ready. More than half of the users who have a bad mobile experience with a business will not recommend them. Are you in a position to lose so many customers because you are not mobile ready? Get with the times and get your site mobile ready.

And there is more you can have in your adds. No doubt you have seen those funny images called QR codes. Those are easily scanned by modern phones and lead visitors to your website. Oh yeah, the same website that is not mobile ready. The same website that is annoying visitors and causing them to leave. The same website that is losing you money. Get mobile ready.

It is time to have your site overhauled to be mobile ready. It is time to get your own iPhone app, yes one that is yours and is in the iTunes store. It is time to take your business into the 21st century. Mobile ready website. Mobile ready customer experience. Mobile ready sales. The future is now. Get mobile ready.

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Commentary

Don’t Tell Me What You Want!

maybe she is dreaming of better days? --- than...
maybe she is dreaming of better days? — thank you to my girlfriend for being such a patient model! (Photo credit: Wikipedia)

It is heard all too often. I want a new house. I want to be debt free. I want a fancy car. I want to send my kids to a better school. All dreams. Not goals. All daydreams. All wants. No plan. No action. Just wants. Just weak wants. Ugh!

Don’t tell me what you want! I don’t want to hear what you want! Don’t tell me what you want to have or do or see or be or whatever. Wants are useless. Wants are worthless. Get rid of your wants. Drop them. They will only lead you to disappointment and despair.

Get Deeper!

Now, go for a desire. Not some pie-in-the-sky want. Go for what you deeply desire. Define every aspect of it. See it. Feel it. Smell it. Taste it. Now, are you ready to work for it?

If you are not willing to put everything you have into what you desire the most, it is a worthless desire to you. Move on. Find something else.

What are you willing to work for? What are you willing to work harder than you ever have in your life for? What will drive you to push until you have it?

Now that you have the desire, let’s talk.

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Commentary

Keywords, they suck

Image representing Google as depicted in Crunc...
Image via CrunchBase

Keywords. Keywords. Keywords. That’s all I hear from various network marketers. They say to go to Google and use the adword tool. Find keywords. Use them. Work them into your content. Why?

Keywords are like bait. No, not the negative bait and switch. Rather a positive lure to pull an audience to your content. Keywords are how people are searching on content related to yours. Keywords is how search engines like Google and Bing determine what to do with your content. Keywords are what build the path to you.

Doing search for keywords is a good exercise. It let’s you determine your topic and how you style your content. They are how you organize your articles and blogs. Keywords will either lay a path to your content or leave you out in the woods.

Keywords should be specific, yet general enough to pull in more people. Get too specific, too narrow and no one will find you. Get too general, too wide and the noise will overwhelm you. Channel in between and you will pull the right amount with the right mindset. That’s the key.

Keywords are a tool. They are a tool you can use to bring the right audience to your content, whatever that may be. Know your audience. Understand what they use to search. Pull them in and grow your influence.

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